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May 15th 2008

Current Issue: NOVEMBER/DECEMBER 2006

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IT WAS A FRENETIC SCENE AUGUST 30 AT PHOENIX’S DODGE THEATER WHEN THE MCDONALD’S LOMCXIMO DE LA MUSICA TOUR BROUGHT FRANKIE J, LUIS FONSI, ORISHAS, NINA SKY AND JEANNIE ORTEGA TO TOWN. AS THE LIGHTS DIMMED, THE ANTSY CROWD BRIEFLY FELL SILENT. SUDDENLY, A WHITE SPOTLIGHT RACED ACROSS THE STAGE AND THE FANS STARTED SCREAMING IN UNISON: “FRANKIE J, FRANKIE J!” THE ATMOSPHERE WAS ELECTRIC AS FRANKIE J’S 2005 SMASH SINGLE, SUGA, SUGA, SHOOK THE RAFTERS. AND THE HITS NEVER STOPPED COMING—MAKING ONE THING CRYSTAL CLEAR: THIS WAS THE FUTURE OF LATINO MUSIC. CONTRIBUTING WRITER BRANDON MENDOZA ATTENDED THIS ENERGETIC SHOW AND CAUGHT UP WITH THE 27-YEAR-OLD FORMER MEMBER OF THE TEXAS BAND, LOS KUMBIA KINGS, WHILE HE WAS IN PHOENIX. THEY TALKED ABOUT LIFE IN THE BEGINNING, LIFE ON THE ROAD AND WHAT'S NEXT ON THE HORIZON FOR THIS TALENTED LATINO.
También en español

LATINO FUTURE: How did the party get started?
FRANKIE J: My grandfather always wanted his family to get involved in music. For the past 30+ years, he’s been in Mariachi bands and has played violin for his church. He must have seen something in me because he always invited me over to teach me new songs and instruments.

What was in your Walkman when you were growing up?
Besides the Mexican music my parents always had on, I listened to artists like Run DMC, LL Cool J, Michael Jackson and Full Force. My uncles also used to jam to the oldies but goodies, so I also have a lot of Al Green and Marvin Gaye influence.

Do you remember your first performance?
My first attempt to perform in front of a crowd was at a high school talent show. My song was an original I had written and produced with some musician friends. Once I got a taste of it, though, I realized I can do this for the rest of my life—if only I get the chance.

How did you get that chance?
To pursue a music career, I moved from San Diego to Texas, where a lot of things started to happen for me. I got an opportunity to perform in clubs and began to get noticed. I thought I was on my way, but things stalled. I actually got down on the music thing and moved back to California. Then one day I got a call from my friend—who is now my manager—and he was talking to me about a group called Los Kumbia Kings. Next thing you know, I joined the band and that’s how it all started.

After four years with Los Kumbia Kings, how did you handle your first career breakup?
I knew when I joined the band, it wasn’t going to last forever. The others didn’t really go for it when I told them I was leaving. It was difficult for them to see somebody go after so long. And it’s not that I didn’t like being in the band. We were doing Spanish music with pop ballads. The music was great, but I wanted to do the R&B thing. I got to a point in my career where I had to try to venture off by myself. After a while, the band finally understood where I was coming from and what I wanted to do—and they all wished me good luck.

What was your first big hit as a solo artist?
It had to be Don’t Wanna Try [from the self-titled CD, Frankie J].That record was the one that launched me. It allowed me to grow more as an artist and an individual. It also got people to notice me as Frankie J and not the “ex-Kumbia King.”

Some musicians say life on tour is wild. How does it compare to the nightlife in your birthplace, Tijuana?
Everyone knows what happens there. People party until four or five in the morning. On tour, it’s very different. I’m very focused on the upcoming shows, and I tell my band that we’re going to have fun on the road, but when it’s time to get serious…it’s time to get serious.

Do you enjoy being on the road?
If I’m at home for even a week, I need to do something or I’ll go crazy. I was born to be on the road, performing and traveling all over the world. Even if you go to the same city, the adventure is always different.

Tell me about the new album, Priceless.
With each album you try and reinvent yourself, and Priceless is the next level for me. Ballads have always been my bread and butter, but now people are realizing that I can do a club record. I wanted to take a more urban approach, while still using the sounds that people know me for.

What can the audience expect at a Frankie J concert?
It’s fun, different, a lot of energy—and a lot of heart. Girls are screaming and even the fellas get into what I’m singing because the lyrics are real. I want the people to know where I’m coming from in each of my songs.

What’s next?
I want to really experience the music scene while establishing my name. Eventually I would like to get into movies—but the right way—by taking acting classes. The sky is the limit for me, but right now I just want to enjoy what I’ve got.

Is there anything you want to say to your fans?
Without my fans, I wouldn’t be where I am today. I thank them from the bottom of my heart.

Los Kumbia Kings
Los Kumbia Kings are a well-known Latin group formed in Corpus Christi, TX, eight years ago. Their sound combines cumbia (originally a Colombian folk music style) with hip hop and rhythm & blues. Frankie J was a member of the original lineup, which was assembled by music producer/musician A.B. Quintanilla, brother of the late Mexican pop diva, Selena.

Los Kumbia Kings have released eight CDs. Their debut release, Amor, Familia y Respeto, and Fuego (released in 2004) each sold more than 500,000 copies. The debut album was nominated for a Grammy and, in 2003, the group also was nominated for the Favorite Latin Artist award at the American Music Awards (won that year by Ricky Martin). In the last year, there has been some rather public in-fighting among the current band members, putting the future of the band in doubt. The band’s website, www.loskumbiakings.com, currently shows an under construction page touting a new band from Quintanilla called the Kumbia All-Stars. Stay tuned.

© 2006 Latino Future magazine
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